During the lead up to a crucial senate race in the 2018 midterm elections, Cards Against Humanity wanted to help get out the vote. We worked with the Indiana Democratic Party and transformed our booth at Gen Con, the largest board game convention in North America, into a voter registration station.
Over the course of the weekend, we received more than 1,200 pledges to vote and registered citizens from all across America.
Cards Against Humanity’s All Beef Marketing Gimmick was our first ever booth at the Chicago Comics and Entertainment Expo (C2E2). As Chicagoans ourselves, we wanted to something special for our hometown fans, and draw attention to our ongoing local events. I led our team's execution of a uniquely Chicago theme: hot dogs.
Cards Against Humanity's
All Beef Marketing Gimmick
Chicago Comics And
Entertainment Expo 2018
At Cards Against Humanity's first Canadian convention, we decided to apologize to our northern neighbors on behalf of the United States. Our American staffers handed out signed apologies from our Free Apology Booth for such transgressions as backing out of the Paris Agreement, not adopting the metric systems, and winning the last 20 Stanley Cups.
This was a successful crowd draw for our sales area, and generated significant press and social media attention.
We ran a simple experiment: set up a booth full of games, ask attendees to pay what they want, and write about how much money we made or lost. Unfortunately, resellers hijacked most of our stock, leaving us without an active booth on the first day of the show.
With three days of programming to fill, we had to work fast to create new experiences for attendees.