ECCC 2017

We ran a simple experiment: set up a booth full of games, ask attendees to pay what they want, and write about how much money we made or lost.

Unfortunately, resellers hijacked most of our stock, leaving us without an active booth on the first day of the show.


With three days of programming to fill, we had to work fast to create new experiences for attendees.

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Our booth design was minimalistic. We set up four large piles of games, a clear box for payment, and instructional signage so folks knew what was happening.


Rather than trying to make money off of sales, we wanted to create an unforgettable experience for attendees. We also planned to write a blog post about how things went. However, when the convention floor opened, we were shocked at how many people lined up to put money in the box after taking a game.

Unfortunately, within an hour, game resellers at the show sent their staff over to take as many copies as they could carry without paying. We asked them to leave the booth to fans, but there were so many staffers from one retailer that we could only watch as they carried games away.


We had an empty booth at the end of day one, and had to think of something new fast.

That night, we extended an invitation on Twitter to any independent creators who were not able to afford an ECCC booth. We created a set of ground rules and offered each of them a table at our booth on Saturday.


Our guest exhibitors included Chris Rowlands' The Last Garden, Studiojfish, Paper Butterfly Forge, and a woman who made custom cosplay horns.

For the final day of the convention, we created a space to teach attendees how to write to their senators and representatives. I wrote a short guide and compiled a list of the mailing address of every representative in Washington State and every senator in the US. We printed copies of these materials and distributed them at our booth on Sunday with envelopes, which we collected and later mailed on behalf of the attendees.


Cards Against Humanity has always been a politically active company, and our team saw this as a way to show that contacting your government is an easy and painless process.

If you're interested in reading more about this booth,

check out the viral blog post my team and I wrote about it.