REGISTER TO VOTE WITH
CARDS AGAINST HUMANITY
Gen Con 2018
During the lead up to a crucial senate race in the 2018 midterm elections, Cards Against Humanity wanted to help get out the vote. We worked with the Indiana Democratic Party and transformed our booth at Gen Con, the largest board game convention in North America, into a voter registration station.
Over the course of the weekend, we received more than 1,200 pledges to vote and registered citizens from all across America.
We were offered a booth space at a discounted rate two months before the show was set to start. Even with this short deadline, we put together an experience that was the talk of the convention.
The booth was not exactly prime real estate. It was a 10-foot square in a dark corner of the Indianapolis Convention Center connecting the Exhibitor Hall to Gen Con's 24-hour Event Hall. In an attempt to increase foot-traffic, we created custom neon signs to clearly and concisely share our message.
Over the course of the weekend, we received 1,258 pledges to vote from voters in 18 different states.
The effort was an incredible success, getting convention-goers thinking about their elections, while promoting Cards Against Humanity's commitment to political advocacy and the upcoming Midterm Pack.
Pictures of the booth reached the front page of Reddit with over 41,000 upvotes, and received another 100,000 earned impressions across our Twitter channels.